FACTS ONLY:

"Natural" & "Premium" vs. AWARD WINNING Azmira Holistic Animal Care > DRY CAT FOOD Comparisons

ITEM or INGREDIENT

Azmira Classic Cat

Innova

Precise

Lick Your Chops

Nature's Recipe

IAMS

Eukanuba

Nutro MAX

Nutro Natural

Petsmart Authority

Solid Gold Katz-n-Flocken

Wellness

Felidae

Owner is PhD. Nutritionist

YES

All brands listed use

Ingredient Certification

YES

"natural" vitamin E preservative:

TRAINED Support Staff

YES

this is usually what "natural"

Fresh Barrier Packaging

YES

YES / NO

YES

actually means in the pet food

Apprx. COST per DAY

$0.18

$0.35

$0.42

$0.49

$0.84

$0.39

$0.51

$0.53

$0.71

$0.59

$0.68

$0.77

$0.47

industry -- free of chemical

Daily Ration - 10 lb. cat

1/4 CUP

1/2 + cups

5/8 cup

2/3 cup

1/2 cup

2/3 cup

1 CUP

2/3 CUP

1/2 CUP

preservatives! Used for marketing,

PROVEN pH % LISTED

YES

this term easily hides mediocre

First Ingredient Listed

Chicken Turkey (combo) Meal

Turkey

Chicken Meal

Poultry Meal

Chicken BY-PRODUCT Meal - yuck!

Chicken

Chicken Meal

Lamb

Chicken

Chicken Meal

ingredients that can be used

Whole Meat (water weight)

NONE !

2 types

NONE

Chicken

Chicken By-Product

NONE

Chicken & Chicken Digest

Lamb

Chicken & Chicken Liver

NONE

for better profits ...

Crude Protein/Fat/Fiber

30/12/4

36/20/2.5

30/16/3

32/15/3.5

32.5/15/2

32/21/3

34/21/2.5

32/18/3

33/19/4

32/16/3

34/12/5

33/19/5

32/20/2.5

instead of real benefit.

k-Calories per cup

528

Couldn't answer us.

Wouldn't answer

Couldn't answer us.

True in the majority of brands…

"Whole" Ground Grains

Grade #1

Wheat

NONE

YES

Wheat

Oats

NONE

regardless of price point.

Fruits &/or Vegetables

3 TYPES

NONE

2 TYPES

7 TYPES

2 TYPES

This does not provide for

Proteinated Minerals

5 !

NONE

proven value - Azmira does!

Probiotics / Digestives

Not Needed

YES

NONE

Rosemary (+preservative)

YES

NONE

Rosemary (+preservative)

YES

ANIMAL FAT SOURCE

Chicken

NONE *#

Chicken

Poultry

"Animal"

NONE *#

Chicken

AZMIRA pH ratings

"Gimmicky" Ingredients

NONE

Sprouts, etc.

Dried Cheese

Low Magn.

"Natural"

"Real Ckn"

Vital Health Nutrition (?)

Lamb Meal

"Natural"

"Real Chicken"

Amaranth

Ethoxyquin Free (as we all have)

Linoleic Acid (as most have)

Urine output: pH 6.2 - 6.5

CHEAP FILLERS*

NONE !

2 TYPES

7 TYPES

6 TYPES

7 TYPES

4 TYPES

3 TYPES

1 TYPE

4 TYPES

Food analysis: pH 5.5 - 6.3

di-Calcium Phosphate

NEVER

YES

* Fillers can create pH imbalance

*Sugar &/or Salt

NEVER

YES

Ask for FREE information about:

*Yeast/Whey (all kinds)

NEVER

YES

2 TYPES

Symptom Reversal & Rehab

*Corn; Gluten; Ground

NEVER

2 TYPES

YES

GRITS !

YES

Growth, Prevention & Care,

*Wheat; Ground, Flour

NEVER

YES

Maintenance,Elder Pet Care

*Beet Pulp

NEVER

YES

Azmira fuels a

*Tomato Pomace

NEVER

YES

lifetime of

*Rice; Ground Rice, Bran

NEVER

YES

2 TYPES

YES

3 TYPES

YES

2 TYPES

YES

WELLNESS

**MISC. FILLERS

NEVER

Potatoes

Rye Flour

Chicken By-Product Meal

Chicken By-Products

Oat "Fiber"

Chicken Liver (by-products) "Digest"

Rice Bran Oil (by-product)

1-800-497-5665

* # - These brands DO NOT use animal-source (i.e. chicken) fat of any kind, DESPITE THE FACT that cats' metabolism REQUIRE A much higher fat content than dogs. This is important for your cat's wellness or recovery.

**MISC. FILLERS; can be listed as beneficial (i.e. potato) when it is mostly cheaper ingredients (old, moldy) used as a filler. Often creates other health issues (i.e. potato starch interferes with blood sugar stabilization).

Azmira has won numerous awards including "BEST FOOD" from the consumer magazine WHOLE CAT JOURNAL. AZMIRA: Beyond Natural - Its Real Nutrition!

"Natural" & "Premium" vs. AWARD WINNING Azmira Holistic Animal Care > Explanation of Comparisons: FACTS !

These are only a sampling of brands

Azmira Classic Cat

Innova

Precise

Lick Your Chops

Nature's Recipe

IAMS

Eukanuba

Nutro MAX

Nutro Natural

Petsmart Authority

Wellness

Felidae

Solid Gold Katz-n-Flocken

Please see other side for specific comparisons between these brands.

ITEM or INGREDIENT

EXPLANATION of comparisons

IMPORTANCE of results

EACH INGREDIENT SHOULD PROVIDE A NUTRITIONAL BENEFIT

Owner is PhD. Nutritionist

An award winning twenty-plus years pioneer in holistic pet food does not follow fads... only proven nutrition!

NOT A MARKETING CAMPAIGN!

Ingredient Certification

Actual third-party certification, rather than marketing materials, is the only guaranteed "proof" to you.

Beware of misleading phrases; for instance "ground..." rather than "whole ground ..." grains.

TRAINED Support Staff

Able to accurately answer specific product questions.

Will not "sell" but rather educate you!

This indicates the use of cheaper grain as filler; only the WHOLE ground grain contains all vital nutrients.

Fresh Barrier Packaging

Protects fresh ingredients for best nutrient value.

Your pet receives more nutrition, not rancid food.

Another popular trick is to list whole meat first (i.e. chicken) to "imply" more meat is used when in fact it has

Apprx. COST per CUP

Regardless of "bag" cost, amount "fed" is priced!

Feeding more is hard on your pet and wastes money.

up to 82% water weight - not dietary protein! Certainly it is cheaper to provide more protein through grain

Daily Ration - 10 lb. cat

Amount actually required is based on food density.

Provides more nutrients for the $ - due to less fillers.

filler rather than the more expensive and higher quality meat found in dehydrated, concentrated

PROVEN pH % LISTED

pH is considered a leading guage for the prevention of developing bladder and kidney problems. (range 5.5-6.7)

animal source protein such as Azmira uses. Why would your manufacturer do this to your pets? FOR PROFITS!

First Ingredient Listed

This indicates the heaviest of ingredients used.

Is misleading with meat protein, when fillers are used.

Marketing, rather than giving the 'supposed' nutrition you are paying for is more profitable

Whole Meat (water weight)

Whole meat contains up to 82% water, not nutrition!

This robs you financially and your pet nutritionally.

but robs your pet of nutrients. Marketing formulas such as kidney, dental or weight-loss diets

Crude Protein/Fat/Fiber

30% protein/12% fat/3% fiber is optimal more/less can break down immune system, cellular tissue & promote toxicity.

or specialty ingredients (glucosamine, botanicals) triggers product interest but cannot provide

k-Calories per cup

Amount of "energy" available.

Misleading as nutrients come from food, not calorie laden fillers.

therapeutic levels needed to truly meet your pet's individual long term needs cost-effectively.

"Whole" Ground Grains

Only the whole grain contains ALL available nutrients.

"Ground" is misleading marketing: it's not "WHOLE" ground.

Ask your pet food manufacturer to explain their nutritional philosophies

Fruits &/or Vegetables

Provides most vital trace minerals for health.

Can also provide nutrient rich fiber instead of empty fillers.

& in-depth understanding of their formulas then call Azmira Holistic Animal Care and Nutrition.

Proteinated Minerals

More potent and less toxic than chelates or others.

Azmira always delivers higher quality nutrition!

Find out why we are award-winning and internationally acclaimed.

Probiotics / Digestives

These can not remain viable on or in kibble.

Azmira does not need help with the digestibility of its kibble.

ANIMAL FAT SOURCE

Animal Fat is often from rancid renderings and/or tallow. Very toxic to cats; creates many symptoms and conditions such as cancer.

F.A.D.S. False Advice Delivers Sorrow!

"Gimmicky" Ingredients

Can you identify the marketing gimmicks from the truth regarding real nutrition?

CHEAP FILLERS*

Often hidden in the label as "healthy, wholesome" ingredients but are actually only cheap fillers

Knowledge plus Quality equals Success!

*Sugar &/or Salt

Sugar and salt are mostly used as weight/filler. Salt creates kidney stress. Sugar disrupts digestion to mimic "energy."

Many claim "quality ingredients" yet cannot prove it. Azmira can!

*Yeast/Whey (all kinds)

Even nutritional yeast can burden the body. B - vitamins and trace minerals are best given in bioavailable supplements.

Don't be fooled by slick marketing!

*Corn; Gluten; Ground

Mostly used as filler and "energy," a cheaper feed grade is used rather than human grade. Can create sugar imbalance.

*Wheat; Ground, Flour

Another cheap source of "protein" filler - can lead to joint inflammation, poor condition & skin allergies.

Call for free information on natural pet care

*Beet Pulp

ALWAYS had the "sugar removed" as it is a waste product from sugar extraction! Used as a very cheap filler.

Dr. Newman's Holistic Animal Care LifeStyleJ

*Tomato Pomace

Current gimmick (Lutein/eye health) this waste product from juice extraction has few nutrients left! Mostly a fiber filler.

1-800-497-5665

*Rice; Ground Rice, Bran

The cheapest, most widely used fillers, "rice" disrupts the gluco balance which can cause diabetes.

MISC. FILLERS

It amazes us the amount of ingredients used in pet food that are dirt cheap and/or unhealthy!

Speak to this authorized dealer about Azmira's complete line of foods, treats, supplements

Cats are driven to eat by fresh kill in the wild, our domestic pets rely on smell to stimulate them.

and supplies. Proven to stimulate specific outcomes through systematic applications

Old, rancid ingredients do more to turn cats off then the ingredients themselves.

Azmira quickly reverses symptoms.

A word on "organic" diets: They contain mostly cheap, cast-off trim cuts. Same for fruit and veggies - organically grown rotten fruit is still rotten!

It is simply too costly to use organic "healthy, whole muscle" cuts and fresh organic produce! So pets are feed the cast-offs.

Call 1-520-886-1727 or 520-293-6639 and

Azmira's trained support staff will gladly provide in-depth answers.

ACTUAL INGREDIENT LISTS, MARKETING MATERIALS AND CALLS TO COMPANYS' "CUSTOMER SUPPORT" WERE USED