| FACTS ONLY: | "Natural" & "Premium" vs. AWARD WINNING Azmira Holistic Animal Care > DRY CAT FOOD Comparisons | ||||||||||||||||||||||||
| ITEM or INGREDIENT | Azmira Classic Cat | Innova | Precise | Lick Your Chops | Nature's Recipe | IAMS | Eukanuba | Nutro MAX | Nutro Natural | Petsmart Authority | Solid Gold Katz-n-Flocken | Wellness | Felidae | ||||||||||||
| Owner is PhD. Nutritionist | YES | NO | NO | NO | NO | NO | NO | NO | NO | NO | NO | NO | NO | All brands listed use | |||||||||||
| Ingredient Certification | YES | NO | NO | NO | NO | NO | NO | NO | NO | NO | NO | NO | NO | "natural" vitamin E preservative: | |||||||||||
| TRAINED Support Staff | YES | NO | NO | NO | NO | NO | NO | NO | NO | NO | NO | NO | NO | this is usually what "natural" | |||||||||||
| Fresh Barrier Packaging | YES | NO | NO | NO | NO | NO | YES | NO | NO | NO | YES / NO | YES | NO | actually means in the pet food | |||||||||||
| Apprx. COST per DAY | $0.18 | $0.35 | $0.42 | $0.49 | $0.84 | $0.39 | $0.51 | $0.53 | $0.71 | $0.59 | $0.68 | $0.77 | $0.47 | industry -- free of chemical | |||||||||||
| Daily Ration - 10 lb. cat | 1/4 CUP | 1/2 + cups | 1/2 + cups | 1/2 + cups | 5/8 cup | 2/3 cup | 1/2 cup | 1/2 cup | 2/3 cup | 2/3 cup | 1 CUP | 2/3 CUP | 1/2 CUP | preservatives! Used for marketing, | |||||||||||
| PROVEN pH % LISTED | YES | NO | NO | NO | NO | NO | NO | NO | NO | NO | YES | YES | NO | this term easily hides mediocre | |||||||||||
| First Ingredient Listed | Chicken Turkey (combo) Meal | Turkey | Chicken Meal | Poultry Meal | Chicken BY-PRODUCT Meal - yuck! | Chicken | Chicken | Chicken Meal | Chicken Meal | Chicken Meal | Lamb | Chicken | Chicken Meal | ingredients that can be used | |||||||||||
| Whole Meat (water weight) | NONE ! | 2 types | NONE | NONE | NONE | Chicken | Chicken By-Product | NONE | NONE | Chicken & Chicken Digest | Lamb | Chicken & Chicken Liver | NONE | for better profits ... | |||||||||||
| Crude Protein/Fat/Fiber | 30/12/4 | 36/20/2.5 | 30/16/3 | 32/15/3.5 | 32.5/15/2 | 32/21/3 | 34/21/2.5 | 32/18/3 | 33/19/4 | 32/16/3 | 34/12/5 | 33/19/5 | 32/20/2.5 | instead of real benefit. | |||||||||||
| k-Calories per cup | 528 | Couldn't answer us. | Couldn't answer us. | Couldn't answer us. | Couldn't answer us. | Couldn't answer us. | Couldn't answer us. | Couldn't answer us. | Couldn't answer us. | Couldn't answer us. | Wouldn't answer | Wouldn't answer | Couldn't answer us. | True in the majority of brands… | |||||||||||
| "Whole" Ground Grains | Grade #1 | NO | NO | Wheat | NONE | YES | YES | Wheat | NO | NO | NO | Oats | NONE | regardless of price point. | |||||||||||
| Fruits &/or Vegetables | 3 TYPES | 3 TYPES | NONE | NONE | NONE | NONE | NONE | NONE | NONE | NONE | 2 TYPES | 7 TYPES | 2 TYPES | This does not provide for | |||||||||||
| Proteinated Minerals | 5 ! | 4 | NONE | NONE | NONE | NONE | NONE | NONE | NONE | NONE | 4 | 4 | NONE | proven value - Azmira does! | |||||||||||
| Probiotics / Digestives | Not Needed | YES | NONE | Rosemary (+preservative) | YES | NONE | Rosemary (+preservative) | NO | YES | NO | NO | YES | YES | ||||||||||||
| ANIMAL FAT SOURCE | Chicken | Chicken | Chicken | Chicken | NONE *# | Chicken | Chicken | Poultry | Poultry | "Animal" | NONE *# | NONE *# | Chicken | AZMIRA pH ratings | |||||||||||
| "Gimmicky" Ingredients | NONE | Sprouts, etc. | Dried Cheese | Low Magn. | "Natural" | "Real Ckn" | Vital Health Nutrition (?) | Lamb Meal | "Natural" | "Real Chicken" | Amaranth | Ethoxyquin Free (as we all have) | Linoleic Acid (as most have) | Urine output: pH 6.2 - 6.5 | |||||||||||
| CHEAP FILLERS* | NONE ! | 2 TYPES | 7 TYPES | 6 TYPES | 6 TYPES | 6 TYPES | 6 TYPES | 6 TYPES | 7 TYPES | 4 TYPES | 3 TYPES | 1 TYPE | 4 TYPES | Food analysis: pH 5.5 - 6.3 | |||||||||||
| di-Calcium Phosphate | NEVER | NO | NO | NO | YES | YES | NO | NO | NO | NO | NO | NO | YES | * Fillers can create pH imbalance | |||||||||||
| *Sugar &/or Salt | NEVER | NO | YES | NO | YES | YES | YES | YES | NO | NO | NO | NO | NO | Ask for FREE information about: | |||||||||||
| *Yeast/Whey (all kinds) | NEVER | NO | YES | YES | YES | YES | YES | YES | YES | NO | NO | NO | 2 TYPES | Symptom Reversal & Rehab | |||||||||||
| *Corn; Gluten; Ground | NEVER | NO | 2 TYPES | 2 TYPES | NO | YES | GRITS ! | YES | YES | YES | NO | NO | NO | Growth, Prevention & Care, | |||||||||||
| *Wheat; Ground, Flour | NEVER | NO | YES | NO | NO | NO | NO | YES | NO | NO | NO | NO | NO | Maintenance,Elder Pet Care | |||||||||||
| *Beet Pulp | NEVER | NO | NO | NO | NO | YES | YES | NO | YES | YES | NO | NO | NO | Azmira fuels a | |||||||||||
| *Tomato Pomace | NEVER | NO | NO | NO | YES | NO | NO | NO | NO | NO | NO | NO | NO | lifetime of | |||||||||||
| *Rice; Ground Rice, Bran | NEVER | YES | YES | 2 TYPES | YES | NO | YES | YES | 3 TYPES | YES | 2 TYPES | YES | YES | WELLNESS | |||||||||||
| **MISC. FILLERS | NEVER | Potatoes | NO | Rye Flour | Chicken By-Product Meal | Chicken By-Product Meal | Chicken By-Products | Oat "Fiber" | Oat "Fiber" | Chicken Liver (by-products) "Digest" | Rice Bran Oil (by-product) | NO | NO | 1-800-497-5665 | |||||||||||
| * # - These brands DO NOT use animal-source (i.e. chicken) fat of any kind, DESPITE THE FACT that cats' metabolism REQUIRE A much higher fat content than dogs. This is important for your cat's wellness or recovery. | |||||||||||||||||||||||||
| **MISC. FILLERS; can be listed as beneficial (i.e. potato) when it is mostly cheaper ingredients (old, moldy) used as a filler. Often creates other health issues (i.e. potato starch interferes with blood sugar stabilization). | |||||||||||||||||||||||||
| Azmira has won numerous awards including "BEST FOOD" from the consumer magazine WHOLE CAT JOURNAL. AZMIRA: Beyond Natural - Its Real Nutrition! | |||||||||||||||||||||||||
| "Natural" & "Premium" vs. AWARD WINNING Azmira Holistic Animal Care > Explanation of Comparisons: FACTS ! | |||||||||||||||||||||||||
| These are only a sampling of brands | Azmira Classic Cat | Innova | Precise | Lick Your Chops | Nature's Recipe | IAMS | Eukanuba | Nutro MAX | Nutro Natural | Petsmart Authority | Wellness | Felidae | Felidae | Solid Gold Katz-n-Flocken | |||||||||||
| Please see other side for specific comparisons between these brands. | |||||||||||||||||||||||||
| ITEM or INGREDIENT | EXPLANATION of comparisons | IMPORTANCE of results | EACH INGREDIENT SHOULD PROVIDE A NUTRITIONAL BENEFIT | ||||||||||||||||||||||
| Owner is PhD. Nutritionist | An award winning twenty-plus years pioneer in holistic pet food does not follow fads... only proven nutrition! | NOT A MARKETING CAMPAIGN! | |||||||||||||||||||||||
| Ingredient Certification | Actual third-party certification, rather than marketing materials, is the only guaranteed "proof" to you. | Beware of misleading phrases; for instance "ground..." rather than "whole ground ..." grains. | |||||||||||||||||||||||
| TRAINED Support Staff | Able to accurately answer specific product questions. | Will not "sell" but rather educate you! | This indicates the use of cheaper grain as filler; only the WHOLE ground grain contains all vital nutrients. | ||||||||||||||||||||||
| Fresh Barrier Packaging | Protects fresh ingredients for best nutrient value. | Your pet receives more nutrition, not rancid food. | Another popular trick is to list whole meat first (i.e. chicken) to "imply" more meat is used when in fact it has | ||||||||||||||||||||||
| Apprx. COST per CUP | Regardless of "bag" cost, amount "fed" is priced! | Feeding more is hard on your pet and wastes money. | up to 82% water weight - not dietary protein! Certainly it is cheaper to provide more protein through grain | ||||||||||||||||||||||
| Daily Ration - 10 lb. cat | Amount actually required is based on food density. | Provides more nutrients for the $ - due to less fillers. | filler rather than the more expensive and higher quality meat found in dehydrated, concentrated | ||||||||||||||||||||||
| PROVEN pH % LISTED | pH is considered a leading guage for the prevention of developing bladder and kidney problems. (range 5.5-6.7) | animal source protein such as Azmira uses. Why would your manufacturer do this to your pets? FOR PROFITS! | |||||||||||||||||||||||
| First Ingredient Listed | This indicates the heaviest of ingredients used. | Is misleading with meat protein, when fillers are used. | Marketing, rather than giving the 'supposed' nutrition you are paying for is more profitable | ||||||||||||||||||||||
| Whole Meat (water weight) | Whole meat contains up to 82% water, not nutrition! | This robs you financially and your pet nutritionally. | but robs your pet of nutrients. Marketing formulas such as kidney, dental or weight-loss diets | ||||||||||||||||||||||
| Crude Protein/Fat/Fiber | 30% protein/12% fat/3% fiber is optimal more/less can break down immune system, cellular tissue & promote toxicity. | or specialty ingredients (glucosamine, botanicals) triggers product interest but cannot provide | |||||||||||||||||||||||
| k-Calories per cup | Amount of "energy" available. | Misleading as nutrients come from food, not calorie laden fillers. | therapeutic levels needed to truly meet your pet's individual long term needs cost-effectively. | ||||||||||||||||||||||
| "Whole" Ground Grains | Only the whole grain contains ALL available nutrients. | "Ground" is misleading marketing: it's not "WHOLE" ground. | Ask your pet food manufacturer to explain their nutritional philosophies | ||||||||||||||||||||||
| Fruits &/or Vegetables | Provides most vital trace minerals for health. | Can also provide nutrient rich fiber instead of empty fillers. | & in-depth understanding of their formulas then call Azmira Holistic Animal Care and Nutrition. | ||||||||||||||||||||||
| Proteinated Minerals | More potent and less toxic than chelates or others. | Azmira always delivers higher quality nutrition! | Find out why we are award-winning and internationally acclaimed. | ||||||||||||||||||||||
| Probiotics / Digestives | These can not remain viable on or in kibble. | Azmira does not need help with the digestibility of its kibble. | |||||||||||||||||||||||
| ANIMAL FAT SOURCE | Animal Fat is often from rancid renderings and/or tallow. Very toxic to cats; creates many symptoms and conditions such as cancer. | F.A.D.S. False Advice Delivers Sorrow! | |||||||||||||||||||||||
| "Gimmicky" Ingredients | Can you identify the marketing gimmicks from the truth regarding real nutrition? | ||||||||||||||||||||||||
| CHEAP FILLERS* | Often hidden in the label as "healthy, wholesome" ingredients but are actually only cheap fillers | Knowledge plus Quality equals Success! | |||||||||||||||||||||||
| *Sugar &/or Salt | Sugar and salt are mostly used as weight/filler. Salt creates kidney stress. Sugar disrupts digestion to mimic "energy." | Many claim "quality ingredients" yet cannot prove it. Azmira can! | |||||||||||||||||||||||
| *Yeast/Whey (all kinds) | Even nutritional yeast can burden the body. B - vitamins and trace minerals are best given in bioavailable supplements. | Don't be fooled by slick marketing! | |||||||||||||||||||||||
| *Corn; Gluten; Ground | Mostly used as filler and "energy," a cheaper feed grade is used rather than human grade. Can create sugar imbalance. | ||||||||||||||||||||||||
| *Wheat; Ground, Flour | Another cheap source of "protein" filler - can lead to joint inflammation, poor condition & skin allergies. | Call for free information on natural pet care | |||||||||||||||||||||||
| *Beet Pulp | ALWAYS had the "sugar removed" as it is a waste product from sugar extraction! Used as a very cheap filler. | Dr. Newman's Holistic Animal Care LifeStyleJ | |||||||||||||||||||||||
| *Tomato Pomace | Current gimmick (Lutein/eye health) this waste product from juice extraction has few nutrients left! Mostly a fiber filler. | 1-800-497-5665 | |||||||||||||||||||||||
| *Rice; Ground Rice, Bran | The cheapest, most widely used fillers, "rice" disrupts the gluco balance which can cause diabetes. | ||||||||||||||||||||||||
| MISC. FILLERS | It amazes us the amount of ingredients used in pet food that are dirt cheap and/or unhealthy! | Speak to this authorized dealer about Azmira's complete line of foods, treats, supplements | |||||||||||||||||||||||
| Cats are driven to eat by fresh kill in the wild, our domestic pets rely on smell to stimulate them. | and supplies. Proven to stimulate specific outcomes through systematic applications | ||||||||||||||||||||||||
| Old, rancid ingredients do more to turn cats off then the ingredients themselves. | Azmira quickly reverses symptoms. | ||||||||||||||||||||||||
| A word on "organic" diets: They contain mostly cheap, cast-off trim cuts. Same for fruit and veggies - organically grown rotten fruit is still rotten! | |||||||||||||||||||||||||
| It is simply too costly to use organic "healthy, whole muscle" cuts and fresh organic produce! So pets are feed the cast-offs. | Call 1-520-886-1727 or 520-293-6639 and | ||||||||||||||||||||||||
| Azmira's trained support staff will gladly provide in-depth answers. | |||||||||||||||||||||||||
| Copyright 2003 Azmira. All rights reserved. INFORMATION WAS GATHERED SPRING 2002. Cost based on purchase price in Tucson, AZ, USA. | |||||||||||||||||||||||||
| ACTUAL INGREDIENT LISTS, MARKETING MATERIALS AND CALLS TO COMPANYS' "CUSTOMER SUPPORT" WERE USED | |||||||||||||||||||||||||